On December 18, the 2024 (21st) "World Manager Summit" jointly organized by the World Manager Group and the World Brand Lab was grandly launched in Hong Kong, with the theme of "Brand Globalization: Riding the Technological Revolution, Cultural Conflict, and Geopolitical Competition", Professor John Deaton from Harvard University, Professor Maria Sains from MIT, Professor Zev Carmon from European Business School, and Professor Sarah King from the University of Hong Kong delivered wonderful speeches, and engaged in dialogue and discussion with Chinese entrepreneurs, XCMG was invited to attend the summit and participated in the dialogue and discussion as the only representative of the manufacturing industry.
Various annual lists were solemnly announced at the meeting.
XCMG won the award
2024 World Brand 500
No. 1 Construction Machinery Brand of the Year
Top 10 Influential Brands in China's Scientific and Technological Innovation
Three awards
XCMG is the only one in the industry for six consecutive years
"2024 World Brand 500"
This year, it will rise by 3 more positions.
Ranked 379th on the list.
XCMG won the award
2024 World Brand 500
No. 1 Construction Machinery Brand of the Year
Top 10 Influential Brands in China's Scientific and Technological Innovation
Three awards
XCMG is the only one in the industry for six consecutive years
"2024 World Brand 500"
This year, it will rise by 3 more positions.
Ranked 379th on the list.
At the summit, Liu Jiansen, vice president of XCMG Machinery, participated in the dialogue as the only representative of a Chinese manufacturing enterprise. At the scene, Liu Jiansen talked about the three stages of XCMG's overseas journey from the 1990s to the present, "going out," "going in," and "going up," which is the only way for XCMG and even the entire Chinese equipment manufacturing brand to step onto the world stage.
In the 1990s, XCMG dared to venture into the world, based on "smart manufacturing" and driven by localization development, gradually establishing the global brand image of "ONE XCMG", from "XCMG looking at the world" to "letting the world see XCMG", through the construction of the "1 + 6 + N" global R&D system and the "1 + 14 + N" international operation system, integrating the global industrial value chain of "research, production, supply, sales, service and finance", writing the legendary new chapter of China's equipment manufacturing going out to sea.
In the 1990s, XCMG dared to venture into the world, based on "smart manufacturing" and driven by localization development, gradually establishing the global brand image of "ONE XCMG", from "XCMG looking at the world" to "letting the world see XCMG", through the construction of the "1 + 6 + N" global R&D system and the "1 + 14 + N" international operation system, integrating the global industrial value chain of "research, production, supply, sales, service and finance", writing the legendary new chapter of China's equipment manufacturing going out to sea.
As the "Evergreen" of the global brand industry, the research results of the World Brand Lab have become an important basis for the evaluation of the intangible assets of many enterprises, and it has comprehensively scored more than 8,000 well-known brands around the world, and finally launched the 500 most influential brands in the world, XCMG has been ranked among them for six consecutive years, as a representative of China's manufacturing industry, it has shown unprecedented vitality and determination in the journey of globalization.
Creating world-class brands has been the dream of China's industrial leaders for many years, and it is also the hope of China's economic revival, Xu works as a representative of Chinese brands, is carrying the mission, steadily going out of the country, XCMG equipment is crossing mountains and seas, "building a certificate" of a beautiful world, outlining the magnificent picture of China's equipment manufacturing industry sailing out to sea.
