On June 25, the "Forum on High-Quality Development of Heat Treatment for Engineering Materials" was grandly held in Changzhou. Hosted by the China Heat Treatment Industry Association, the event brought together hundreds of experts, scholars, and industry leaders from sectors including construction machinery, automotive manufacturing, research institutes, and industry chain service providers to explore pathways for technological innovation and global strategic layouts in the heat treatment of engineering materials for the "15th Five-Year Plan" period.
During the globalization topic session, Fang Yuxia, the general manager of China Road Machinery Network & Moxun Technology, delivered a keynote speech titled "How to Efficiently Negotiate and Expand Global Business in the Internationalization Wave of the Engineering Materials Heat Treatment Industry" based on the platform's innovative practices in foreign trade digitalization. She focused on the pain points of the heat treatment industry's global expansion and shared digital solutions for multilingual communication. Provide new ideas, new tools and new paths for heat treatment enterprises to expand their overseas markets.
Fang Yuxia stated that China Road Machinery Network and Moxun Technology are building a "digital + global" marketing ecosystem to create efficient pathways for equipment manufacturing enterprises to expand internationally. The company’s flagship "Moxun Multilingual Business Negotiation Terminal" supports real-time simultaneous interpretation across over a hundred languages and integrates features such as a "Sales Toolkit" resource library, precise technical terminology translation, AI-driven automated presentations for lead generation, dual-screen (A/B) interactive demonstrations, and intelligent negotiation record archiving. These capabilities enhance efficiency across the entire business process—from breaking the ice to cultivating client relationships—thereby empowering enterprises to conduct negotiations effectively and expand their global business.
